Modernism, Inc.: The Eliot Noyes Design Story

Mid-century architect and designer Eliot Noyes built the design programs for some of America’s most powerful postwar corporations. “Modernism, Inc" weaves Noyes’ story with the broader context of corporate America’s embrace of Modernism during the period of postwar economic expansion and culminates in the backlash against Noyes and his generation during the countercultural upheaval of the Vietnam era. The life and work of Eliot Noyes is a vehicle to explore the intersection of postwar business, technology and design – a story that continues to resonate in the contemporary context.

Feature Doc
Duration: 118 minutes
Year: 2023
Trailer